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How booking a package holiday has changed since the 1960s

Ever wondered how people booked a holiday in the 1960s? Well wonder no more. My Voucher Codes has created a great video showing you how people booked their holidays in decades past.

Nowadays booking a holiday has never been easier, the range of destinations and accommodation available is truly mindboggling, but this hasn’t always been the case. Below is a brief history of package holidays from the 1960s to today:


The 1960s saw the start of the package holiday that we know today. It was the decade where foreign travel became affordable for the masses and record numbers of people were travelling abroad. Booking a holiday meant a trip to the local travel agency who would go through the options available for you much like today, but there were no computers so everything had to be done by phone.

Long haul consumer travel was still in its infancy and was very expensive, so European destinations such as southern Spain, Greece and Italy became popular with the British tourist.


The 1970s saw a boom in the travel sector with new travel agencies opening up all the time. This was great for consumers as the competition was fierce between travel agents meaning that holidays got even cheaper. For millions of people around the country, the 1970s was the first decade many of them would experience a flight for the first time.

A typical two week holiday in Benidorm would of cost around £78, while a two week full-board trip to Majorca cost as little as £50.


In the 1980s, the tourism sector continued to grow and long haul flights to different continents was becoming the norm. Luxury holidays were becoming popular, as was skiing holidays and cruise ships were turning their vessels into floating entertainment hubs, giving us the cruise industry we have today.

Spain, Gibraltar and Malta were all popular destinations for British tourists, while long haul flights to Australia were becoming more affordable each day.


The 1990s saw huge discounts in the package holiday sector and coupled with a wider choice of destinations and accommodation it became more affordable for families to travel abroad. The internet was still relatively new and quite expensive, but you could now book your holiday through your TV using the Teletext system and phoning the travel agents directly.


As the internet became mainstream, so did a new sector of the travel industry, the travel website. Now people could see the destination and accommodation in more detail before they booked. DIY holidays where travellers could book a flight and accommodation separately became popular, and the rise of low cost airlines meant that holiday makers were paying even less for their trips abroad.


While the majority of travellers still use their desktop PCs and laptops to book their holidays, there are a growing number of people who are booking last minute deals through their mobile phone and tablets. Websites and apps such as Expedia and Trip Advisor mean that travellers have a plethora of information about destinations and accommodation from all over the world; this includes customer reviews and opinions that can help when choosing a holiday.

With technology advancing all of the time, the future is bright for the travel industry.

My Voucher Codes founder Mark Pearson had this to say about the video:

“Booking a holiday has changed a lot over the last few decades, so simple now you don’t have to leave your home. Modern technological advances mean you can now book a holiday when out and about or even in the airport.”

He added:

“We are sure over the next ten year’s we will see this change again as technology moves on, predicting a big rise in the use of mobile and tablet devices when it comes to booking holidays and checking in.”

Check out the video:


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