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As winter bites summer holiday bookings 4% up on last year

There is nothing like experiencing the cold snap that many parts of the country are currently suffering, plus a more positive “feel good factor” for people to get many of us thinking about some nice warm summer sun, perhaps with some Sangria thrown in.

German based industry analyst and research organisation Gfk has reported that a promising start has been made for the 2016 summer holiday period and confirmed that bookings, for the first full week of the year, were up by 4% on the same period last year.

One of the areas that have seen an increase is in package holidays which are up by a reported 3% on last year; British favourite Spain is again the leading country with current bookings up by an impressive 29% on last year’s figures. More impressive is Portugal with a 32% increase and Italy 15%. Where there are winners there are usually losers and Egypt was a big loser with a 41% reported drop, and of course Tunisia where no flights are operating. Greece and Turkey are flat with just about the same number of bookings as last year, maintaining the very good start that they had last year.

Advantage Travel Partnership, which is the UK’s largest independent travel agent group, reported through their commercial head John Sullivan, that business was very buoyant, revenues through their Gateway booking system up 38% on the comparable week last year, the favoured destination being the Western Mediterranean

Travel operators Tui and Thomas Cook however, have declined to officially comment, but a spokeswoman for Thomas Cook did reveal that Spain, Tenerife and Greece were the most searched destinations for the coming summer months.

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