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Flybe aims to attract families by cutting peak time fares

Ask any family looking at taking holidays in the school “out of term “periods and they will, almost without exception point to the huge hike in both airfares as well as holiday accommodation. Now as we all know, that there may be some unscrupulous people that may “jump on the bandwagon” and cash in on family’s plight, but in reality it really is down to supply and demand.

However, one airline is hoping that by cutting fares to certain destinations from selected airports, they can attract more families to their aircraft. Flybe the Exeter based company is offering flights at a discounted rate by as much as 20% during peak holiday periods. Flybe will discount up to 1.5 million seats in a seven day sale of seats ending at midnight on Tuesday 8th March 2016.

The dates included are across the period dates between April 12 and October 19, including May half-term, May and August Bank holidays, it also importantly includes the six week summer holiday period but it does exclude Easter. Fares are being offered as low as £11.99 one way for selected destinations.

Flybe have given some examples and these include Birmingham to Milan and Bergerac, Manchester to Rotterdam, Norwich to Jersey and Exeter, Edinburgh to Knock in Ireland, and Doncaster and Exeter to Paris Charles De Gaulle. The chief revenue officer of the airline pointed out that he is a family man himself, as so understands well the frustrations of families being penalised financially during the holiday periods. He commented: “Flybe has committed to being the airline that champions easy, affordable and convenient travel for all and that includes doing the right thing when it comes to pricing during peak family holiday travel periods.” We can imagine millions of families up and down the country applauding his words.

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